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Struggling to explain your brand? Let’s fix that!
Your brand personality shapes how people see and connect with your business, and discovering it will change the way you show up and present your brand. Do you know what yours is? Take this 6-question quiz and discover which of the 12 Brand Archetypes fits YOU
The 12 brand archetypes come from the work of Swiss psychiatrist Carl Jung, who came up with the idea of archetypes in psychology. His concept helps brands figure out their core personality and how they connect with people. Basically, he’s the OG behind the whole brand archetype idea!
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