How to Create a Brand Voice (That Connects & Inspires)

mamaoferichandellie
May 19
4 min read

Updated: Sep 27

Let’s be honest. If your brand sounds like everyone else, it’s going to blend in faster than last season’s trends. In today’s crowded digital space, what sets you apart isn’t just your logo or color palette, it’s your brand voice.

It’s the way your brand speaks, feels, and connects with real humans. And darling, if you want to build trust, inspire action, and attract your dream clients? You need to get intentional about it.

Not sure how to create a brand voice that actually sounds like you and resonates with them? We’ve got you.

Let's break down how to define and create a brand voice that’s rooted in your values, aligned with your purpose, and polished with just the right amount of personality, whether that’s bold and cheeky or calm and compassionate.

Because here’s the thing: people don’t connect with perfection, they connect with presence. And your brand voice? It’s the secret sauce that helps you show up with both clarity and confidence.

If you're ready to ditch the generic and speak with soul? Keep reading—we’re about to find your voice, and trust me, it’s going to sound amazing.

1. Get Clear on Your Brand’s Personality

If your brand was a person, how would they talk? Are they:

Playful and witty?

Warm and encouraging?

Bold and confident?

Professional but approachable?

Defining this helps you create consistency. A brand voice that’s all over the place, sometimes fun, sometimes serious, sometimes formal, will only confuse your audience. Pick a vibe and own it.

Example: A fitness coach with a high-energy brand might use lots of motivational talk, action words, and hype. A luxury skincare brand, on the other hand, might go for a more elegant, soothing, and refined tone.

2. Speak to Your Audience Like a Friend, Not a Corporation

Nobody wants to feel like they’re being marketed to. People want to feel seen, heard, and valued. So, ditch the overly formal, stiff language and write how you would talk to a friend.

Instead of saying: “We provide high-quality marketing solutions tailored to your business needs.”

Try: “Let’s get your brand seen, loved, and thriving—with marketing that actually works.”

See the difference? One feels cold and corporate, while the other feels inviting and personal.

3. Choose Words That Reflect Your Values

Your words should reinforce what your brand stands for. If your business is all about empowerment, use strong, uplifting language. If you focus on simplicity and ease, keep your messaging clear and fuss-free.

Ask yourself:

What emotions do I want people to feel when they read my content?
What words or phrases capture my brand’s mission?
What kind of energy do I want to bring to my audience?

Example: A faith-based brand might use words like “purpose,” “calling,” and “kingdom impact,” while a trendy fashion brand might lean into “effortless style,” “confidence,” and “own your look.”

4. Stay Consistent (But Leave Room for Personality!)

Once you define your brand voice, stick with it! If one day you’re sassy and playful, and the next you’re super formal, your audience won’t know what to expect.

At the same time, don’t be afraid to let your personality shine through. The best brands sound human, not scripted.

Example: If your brand voice is fun and lighthearted, you can throw in humor, playful emojis, or unexpected twists in your writing. But if it’s sophisticated and refined, keep things polished and elegant.

5. Use Storytelling to Inspire & Connect

People connect with stories, not sales pitches. Instead of just talking about your products or services, share:

Your journey (Why did you start your business?)
Customer wins (How has your brand made an impact?)
Behind-the-scenes moments (What goes into creating what you offer?)

Stories humanize your brand and make people feel like they’re part of something bigger. And when people feel connected? They stick around.

Brand Voice in Action: A Before & After Example

Let’s take a boring, generic brand message and revamp it with a more engaging brand voice.

Traditional Brand Voice:"Our skincare products are made with high-quality ingredients and formulated to nourish your skin."

Helpful Read: Branding Must-Haves: Create a Cohesive Visual Identity

Purpose-Driven, Engaging Brand Voice:"Your skin deserves the best—so we’re giving it the good stuff. No harsh chemicals, no fluff, just clean, nourishing skincare that loves your skin back."

See how the second one feels more personal, inviting, and inspiring? That’s the power of a great brand voice.

Final Thoughts: Own Your Brand Voice & Make It Unforgettable

Your brand voice is how people experience your business beyond the visuals. It’s what makes your brand memorable, relatable, and inspiring.

So, take the time to:

Define your brand’s personality

Speak like a real person, not a business manual

Infuse your values into your messaging

Stay consistent, but let your personality shine

Use storytelling to create deeper connections

Because when your brand voice is clear, compelling, and uniquely YOU, people won’t just listen, they’ll remember, engage, and take action.

Transparency Note and Affiliate Disclosure:

This blog post was initially generated with the help of AI to speed up the writing process. However, it was carefully reviewed, studied, and revised by Salt and Grace Creative to ensure accuracy, clarity, and efficiency before publishing. It also contains affiliate links, which means I may earn a small commission if you make a purchase through these links, at no extra cost to you.

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